Welcome to our jewelry universe!

We are a family owned business that specializes in producing high quality hair jewelry. It all started when I, Line Aakær, was just four years old one morning in 2003.

Our founder, Vivi Aakær Jensen, my mother, had to put my hair up in two identical braids, but two identical elastics were missing. Vivi tied the two elastic bands together with thread and thus created the first DoubleLoopS piece of jewellery.

My mother, Vivi Aakær, and I, Line Aakær, spent many evenings sitting on the living room floor handcrafting DoubleLoopS hair jewelry until the demand became too great. We visited fashion shows, shops and fairs around Denmark and Germany.

In 2007, Vivi stopped the production and sale of the DoubleLoopS jewelry due to new career opportunities, but I continued to be interested in the hair jewelry and see the potential grow every year. After working on various prototypes and ideas for many years, I allied myself with Simon Theilgaard, who is sharp in the running of a company.

With this vision in mind, Simon and I took over the company and decided to relaunch it with a new focus.

We set out to create a unique and exclusive collection of hair jewelry for women who want to express themselves through their style and adornment. Doubleloop's goal is to offer high-quality hair jewelry so that every woman can feel confident and strong.

We design our collections with care and offer a wide selection of styles and colors so you can find the perfect hair jewelry to match your personal style. Our concept is designed to make it easy for you to personalize your hair with our unique hair jewelry.

DoubleLoopS means a lot to us, which is why we are very dedicated to giving our customers the best possible experience.

From the moment you start exploring our collection to the moment you receive your purchase, we strive to make the entire process a pleasant experience for you.

Our customer service team is available to answer any questions or concerns you may have. We look forward to helping you create a unique style and look that suits your wishes.

My dream is to create a universe of hair jewelry where women can explore, discover and embrace beautiful and unique hair jewelry.

- Line Aakær

Family-owned business

Doubleloops was founded when I, Line Aakær, was just four years old one morning in 2003. Vivi Aakær Jensen, my mother, had to put my hair up in two identical braids, but two identical elastics were missing. Vivi tied the two elastics together with thread and thus created the first Doubleloops hair ornament . Until the year 2007, my mother and I were all over the world with Doubleloops.

In 2007, Vivi stopped the production and sale of the DoubleLoopS jewelry due to new career opportunities, but I continued to be interested in the hair jewelry and saw the potential grow every year. I worked on various prototypes and ideas for many years. In the summer of 2023, I could finally present my collection.

Our mission

Our mission is to create beautiful, elegant and functional hair accessories. We want to enrich the expression of the hair with a unique, feminine dimension that highlights self-confidence and radiance. Our goal is to provide quality hair jewelry that is not only beautiful, but also ethically responsible and created with special consideration for our customers.

Our Vision

Our vision is to establish a hair jewelry universe that acts as the ultimate source of inspiration for women when creating their next unique hair look. We strive to be the premier destination for women to explore, discover and embrace beautiful and original hair jewelry that adds a unique dimension to every woman's hair in her very own way. We dream of creating a world where hair jewelry goes beyond being just accessories and instead becomes an integral part of women's personal expression and self-confidence.

Materials with consideration

We design our collections with care and offer gold, silver and silk jewelery in quality-conscious materials.

Our Golden jewelery is made of the finest 18k gold, plated on stainless steel to ensure the best quality. This robust PVD coating ensures the most beautiful finish, waterproof and longer durability.

Our Silver jewelery is made of the finest 925 Sterling silver, coated on stainless steel to ensure the best quality. This robust PVD coating ensures the most beautiful finish, waterproof and durability.

Our silk jewelry is made from the finest silk ribbons, which are gathered in 2 end loops made in 18k gold, plated on stainless steel to ensure the best quality. An engraved Doubleloops logo can be seen on both end caps.

Our elastics are designed to be gentle on the hair, while keeping the jewelery perfectly in place.

The jewelery is nickel-free and lead-free, cf. Danish legislation.

Double loops

DoubleLoopS means a lot to me. That is why we are very dedicated to giving our customers the best possible experience.

From the moment you start exploring our collection to the moment you receive your purchase, we strive to make the entire process a pleasant experience for you.

Our customer service team is available to answer any questions or concerns you may have. We look forward to helping you create a unique style and look that suits your wishes.

Kind regards, Line